The popularity of Labubu can come down to the following factors:
Unique design and aesthetics: Different from other typically cute characters, this Labubu is known for its wild hair, mischievous grins, and big curious eyes. It is kind of ugly but also lovely.
Internet celebrities’ influence: Internet celebrities have also played an important part in Labubu’s viral spread. Celebrities like Lisa, Rihanna, and Dua Lipa have spotted their Labubu on Instagram and TikTok.
Blind box: Like other Pop Mart toys, Labubu is sold in a blind box, which creates excitement and anticipation.